{"id":702,"date":"2021-05-03T10:13:07","date_gmt":"2021-05-03T07:13:07","guid":{"rendered":"http:\/\/demo.adscale.gr\/how-to-protect-against-the-expected-cut-of-60-in-facebook-ads-revenue\/"},"modified":"2021-10-19T10:16:04","modified_gmt":"2021-10-19T07:16:04","slug":"how-to-protect-against-the-expected-cut-of-60-in-facebook-ads-revenue","status":"publish","type":"post","link":"https:\/\/adscale.gr\/en\/how-to-protect-against-the-expected-cut-of-60-in-facebook-ads-revenue\/","title":{"rendered":"How to protect against the expected cut of 60% in Facebook ads revenue"},"content":{"rendered":"<p>We know the latest limitations of Facebook pixel probably made you feel uncomfortable due to the expected reduction in advertising performance.<\/p>\n<p>According to Facebook: \u201cThe recent ad tracking changes will have a devastating impact on small businesses. The average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend.\u201d<\/p>\n<p>The good news is that Ecommerce merchants can limit the impact of the cut and turn the threat into a real opportunity.<\/p>\n<p>In this video, you\u2019ll learn:<\/p>\n<ol>\n<li>The changes made by Facebook and their impact on our advertising.<\/li>\n<li>How can you use the power of your store data in advertising to protect and grow your sales.<\/li>\n<li>How you can turn the crisis into an opportunity and boost your ad revenue using AdScale.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<div class=\"arve\" data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-8punimod9qo\" style=\"max-width:1200px;\">\n<div class=\"arve-inner\">\n<div class=\"arve-embed arve-embed--has-aspect-ratio\" style=\"aspect-ratio: 500 \/ 281\">\n<span class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/span><iframe credentialless referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer &#039;none&#039;;ambient-light-sensor &#039;none&#039;;autoplay &#039;none&#039;;battery &#039;none&#039;;bluetooth &#039;none&#039;;browsing-topics &#039;none&#039;;camera &#039;none&#039;;ch-ua &#039;none&#039;;clipboard-read &#039;none&#039;;clipboard-write;display-capture &#039;none&#039;;document-domain &#039;none&#039;;domain-agent &#039;none&#039;;encrypted-media &#039;none&#039;;execution-while-not-rendered &#039;none&#039;;execution-while-out-of-viewport &#039;none&#039;;gamepad &#039;none&#039;;geolocation &#039;none&#039;;gyroscope &#039;none&#039;;hid &#039;none&#039;;identity-credentials-get &#039;none&#039;;idle-detection &#039;none&#039;;keyboard-map &#039;none&#039;;local-fonts &#039;none&#039;;magnetometer &#039;none&#039;;microphone &#039;none&#039;;midi &#039;none&#039;;navigation-override &#039;none&#039;;otp-credentials &#039;none&#039;;payment &#039;none&#039;;picture-in-picture;publickey-credentials-create &#039;none&#039;;publickey-credentials-get &#039;none&#039;;screen-wake-lock &#039;none&#039;;serial &#039;none&#039;;speaker-selection;sync-xhr;usb &#039;none&#039;;web-share;window-management &#039;none&#039;;xr-spatial-tracking &#039;none&#039;;\" allowfullscreen class=\"arve-iframe fitvidsignore\" data-lenis-prevent data-arve=\"arve-youtube-8punimod9qo\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/8PuNImoD9qo?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"674.4\" name sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/8PuNImoD9qo?feature=oembed&#038;iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" width=\"1200\" title loading=\"lazy\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/adscale.gr\\\/en\\\/how-to-protect-against-the-expected-cut-of-60-in-facebook-ads-revenue\\\/#arve-youtube-8punimod9qo\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/8PuNImoD9qo?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\"}<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We know the latest limitations of Facebook pixel probably made you feel uncomfortable due to the expected reduction in advertising performance. According to Facebook: \u201cThe recent ad tracking changes will have a devastating impact on small businesses. The average small business advertiser stands to see a cut of over 60% in their sales for every [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"The recent ad tracking changes will have a devastating impact on small businesses. 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