{"id":765,"date":"2021-03-24T12:57:18","date_gmt":"2021-03-24T10:57:18","guid":{"rendered":"http:\/\/demo.adscale.gr\/using-store-data-to-increase-your-repeat-customer-rates-boost-revenue\/"},"modified":"2021-10-19T13:04:40","modified_gmt":"2021-10-19T10:04:40","slug":"using-store-data-to-increase-your-repeat-customer-rates-boost-revenue","status":"publish","type":"post","link":"https:\/\/adscale.gr\/en\/using-store-data-to-increase-your-repeat-customer-rates-boost-revenue\/","title":{"rendered":"Using Store Data To Increase Your Repeat Customer Rates &amp; Boost Revenue"},"content":{"rendered":"<p><strong>Attracting new customers to your business costs around five times more than retaining existing ones.<\/strong>. Encouraging repeat customers is a cost-effective way to grow your business and it provides a healthy revenue stream. In fact, <strong>the average eCommerce store\u2019s repeat customer rate is 19% and generates 41% of the total revenue<\/strong>. Plus, studies suggest that a repeat customer\u2019s average order value (AOV) increases every time they make a purchase.<\/p>\n<p>In our cutthroat digital age, customer loyalty will empower your business to thrive, niche or sector aside. Here we\u2019re going to explore how using your store data can help you improve your repeat customer rates and boost your revenue over time.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adscale.gr\/en\/using-store-data-to-increase-your-repeat-customer-rates-boost-revenue\/#How_store_data_can_help_you_increase_your_repeat_customers\" title=\"How store data can help you increase your repeat customers\">How store data can help you increase your repeat customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adscale.gr\/en\/using-store-data-to-increase-your-repeat-customer-rates-boost-revenue\/#Overall_performance\" title=\"Overall performance\">Overall performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adscale.gr\/en\/using-store-data-to-increase-your-repeat-customer-rates-boost-revenue\/#Trends_opportunities\" title=\"Trends &amp; opportunities\">Trends &amp; opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adscale.gr\/en\/using-store-data-to-increase-your-repeat-customer-rates-boost-revenue\/#Product_personalization\" title=\"Product personalization\">Product personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adscale.gr\/en\/using-store-data-to-increase-your-repeat-customer-rates-boost-revenue\/#Campaign_messaging\" title=\"Campaign messaging\">Campaign messaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adscale.gr\/en\/using-store-data-to-increase-your-repeat-customer-rates-boost-revenue\/#Actionable_ways_to_increase_your_repeat_customer_rates\" title=\"Actionable ways to increase your repeat customer rates\">Actionable ways to increase your repeat customer rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adscale.gr\/en\/using-store-data-to-increase-your-repeat-customer-rates-boost-revenue\/#Using_AdScale_to_increase_repeat_customers_with_store_data\" title=\"Using AdScale to increase repeat customers with store data\">Using AdScale to increase repeat customers with store data<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"How_store_data_can_help_you_increase_your_repeat_customers\"><\/span>How store data can help you increase your repeat customers<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Taking a data-driven approach to increasing your repeat customer rates is effective as it will offer you a wealth of concrete insights into your performance as well as the behaviors of your existing customers. Here are some of the key ways that store data can help you earn more repeat customers:<\/p>\n<h4 class=\"uk-text-success\"><span class=\"ez-toc-section\" id=\"Overall_performance\"><\/span>Overall performance<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You can use your store data to measure your repeat customer rate and compare it to the industry average. If your repeat customer rates fall below the industry average, you will be able to take targeted actions to encourage loyalty.<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-744 aligncenter\" src=\"http:\/\/demo.adscale.gr\/wp-content\/uploads\/2021\/10\/using-store-data-02.jpg\" alt=\"\" width=\"700\" height=\"485\" srcset=\"https:\/\/adscale.gr\/wp-content\/uploads\/2021\/10\/using-store-data-02.jpg 700w, https:\/\/adscale.gr\/wp-content\/uploads\/2021\/10\/using-store-data-02-600x416.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h4 class=\"uk-text-success\"><span class=\"ez-toc-section\" id=\"Trends_opportunities\"><\/span>Trends &amp; opportunities<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Analyzing your store\u2019s data will allow you to identify potential weaknesses in your processes or service offerings while identifying emerging trends and opportunities you can leverage to your advantage.<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-746\" src=\"http:\/\/demo.adscale.gr\/wp-content\/uploads\/2021\/10\/using-store-data-03.jpg\" alt=\"\" width=\"1281\" height=\"550\" srcset=\"https:\/\/adscale.gr\/wp-content\/uploads\/2021\/10\/using-store-data-03.jpg 1281w, https:\/\/adscale.gr\/wp-content\/uploads\/2021\/10\/using-store-data-03-600x258.jpg 600w, https:\/\/adscale.gr\/wp-content\/uploads\/2021\/10\/using-store-data-03-768x330.jpg 768w\" sizes=\"(max-width: 1281px) 100vw, 1281px\" \/><\/p>\n<h4 class=\"uk-text-success\"><span class=\"ez-toc-section\" id=\"Product_personalization\"><\/span>Product personalization<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>By gaining an insight into the products that your repeat customers purchase more frequently, you can make personalization recommendations that are likely to result in a sale. And, by offering a personal approach to your communications, you will increase customer loyalty (which will result in even more repeat sales).<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-748 aligncenter\" src=\"http:\/\/demo.adscale.gr\/wp-content\/uploads\/2021\/10\/using-store-data-04.png\" alt=\"\" width=\"721\" height=\"483\" srcset=\"https:\/\/adscale.gr\/wp-content\/uploads\/2021\/10\/using-store-data-04.png 721w, https:\/\/adscale.gr\/wp-content\/uploads\/2021\/10\/using-store-data-04-600x402.png 600w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/p>\n<h4 class=\"uk-text-success\"><span class=\"ez-toc-section\" id=\"Campaign_messaging\"><\/span>Campaign messaging<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you use your store data to identify your top customers and what they value most, you can develop targeted campaigns with content, messaging, and offers tailored to their exact needs.<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-750\" src=\"http:\/\/demo.adscale.gr\/wp-content\/uploads\/2021\/10\/using-store-data-05.jpg\" alt=\"\" width=\"1380\" height=\"653\" srcset=\"https:\/\/adscale.gr\/wp-content\/uploads\/2021\/10\/using-store-data-05.jpg 1380w, https:\/\/adscale.gr\/wp-content\/uploads\/2021\/10\/using-store-data-05-600x284.jpg 600w, https:\/\/adscale.gr\/wp-content\/uploads\/2021\/10\/using-store-data-05-768x363.jpg 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Actionable_ways_to_increase_your_repeat_customer_rates\"><\/span>Actionable ways to increase your repeat customer rates<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>To boost your repeat customer rates, you should use your data to transform insight into action. These are the metrics you should work with:<\/p>\n<ul style=\"list-style-type: circle;\">\n<li>Average Order Value (AOV)<\/li>\n<li>Repeat customer rate<\/li>\n<li>Repurchase rate<\/li>\n<\/ul>\n<p>By tracking these essential eCommerce store metrics, you will gain a balanced overview of how your repeat customers are interacting with your site and spending their money. Once you\u2019ve gathered your consumer insights, you can roll out targeted strategies including:<\/p>\n<ul style=\"list-style-type: circle;\">\n<li>Personalized product recommendations<\/li>\n<li>Tailored content that fits to their current stage in the customer journey<\/li>\n<li>Exclusive deals and discounts to attract them back to your store.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Using_AdScale_to_increase_repeat_customers_with_store_data\"><\/span>Using AdScale to increase repeat customers with store data<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&#8220;The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.&#8221;<br \/>\n\u2014\u03a4\u03b6\u03bf\u03bd \u03a1\u03ac\u03c3\u03b5\u03bb<\/p>\n<p>Repeat customers are essential to the ongoing success of your business. But, as invaluable a pursuit as it is, analyzing your store data regularly is a very time-consuming process. To help you get the most from your store data and create targeted strategies to help you increase your repeat customer rates,\u00a0<a href=\"\/en\/home\/#learnaboutadscale\">AdScale\u2019s cutting-edge Advertising platform<\/a>\u00a0will analyze your store\u2019s most valuable data automatically, delivering insights that will help you increase customer loyalty across the board.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attracting new customers to your business costs around five times more than retaining existing ones.. Encouraging repeat customers is a cost-effective way to grow your business and it provides a healthy revenue stream. In fact, the average eCommerce store\u2019s repeat customer rate is 19% and generates 41% of the total revenue. Plus, studies suggest that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Using Online Store Data To Increase &amp; Boost Revenue","_seopress_titles_desc":"Using store data to Increase your repeat customer rates. How store data can help you increase your repeat customers.","_seopress_robots_index":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/posts\/765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/comments?post=765"}],"version-history":[{"count":3,"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/posts\/765\/revisions"}],"predecessor-version":[{"id":770,"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/posts\/765\/revisions\/770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/media\/742"}],"wp:attachment":[{"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/media?parent=765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/categories?post=765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/tags?post=765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}