{"id":785,"date":"2021-03-11T13:32:57","date_gmt":"2021-03-11T11:32:57","guid":{"rendered":"http:\/\/demo.adscale.gr\/%cf%80%cf%8e%cf%82-%ce%b7-%cf%87%cf%81%ce%ae%cf%83%ce%b7-%ce%bf%ce%bc%ce%b1%ce%b4%ce%bf%cf%80%ce%bf%ce%b9%ce%b7%ce%bc%ce%ad%ce%bd%cf%89%ce%bd-%cf%80%ce%b5%ce%bb%ce%b1%cf%84%cf%8e%ce%bd-%ce%bc%cf%80\/"},"modified":"2021-10-19T13:42:33","modified_gmt":"2021-10-19T10:42:33","slug":"customer-segments","status":"publish","type":"post","link":"https:\/\/adscale.gr\/en\/customer-segments\/","title":{"rendered":"How Using Customer Segments Can Boost Your Store\u2019s Revenue"},"content":{"rendered":"

Apple\u2019s recent iOS 14 update presents real challenges for eCommerce businesses looking to connect with new customers and expand their commercial reach. Facebook\u2019s proposed changes are based on activities that either hinder or prevent eCommerce store owners from tracking consumer behavior or collecting important data.<\/p>\n

According to Facebook: “the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend”<\/em>.<\/p>\n

That\u2019s a pretty devastating loss. This jarring shift in policy does raise concern\u2014but there\u2019s a way to turn this crisis into an opportunity. Using your store\u2019s data insights, you can use customer segments to develop targeted marketing plans that will\u00a0drive more revenue to your business. And, we\u2019re going all about it. Let\u2019s go.<\/p>\n

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