{"id":793,"date":"2020-10-15T13:53:38","date_gmt":"2020-10-15T10:53:38","guid":{"rendered":"http:\/\/demo.adscale.gr\/%cf%80%cf%8e%cf%82-%ce%bd%ce%b1-%ce%b1%ce%bd%ce%b1%cf%80%cf%84%cf%8d%ce%be%ce%b5%cf%84%ce%b5-%cf%84%ce%b7%ce%bd-%ce%b5%cf%80%ce%b9%cf%87%ce%b5%ce%af%cf%81%ce%b7%cf%83%ce%b7-%ce%b7%ce%bb%ce%b5%ce%ba\/"},"modified":"2021-10-19T13:59:37","modified_gmt":"2021-10-19T10:59:37","slug":"selling-more-to-current-customers","status":"publish","type":"post","link":"https:\/\/adscale.gr\/en\/selling-more-to-current-customers\/","title":{"rendered":"How to Grow Your Ecommerce Business by Selling More to Current Customers"},"content":{"rendered":"<p>Most established Ecommerce businesses think that the only way to boost sales and grow their businesses is by increasing their marketing and advertising spend. In fact, studies have shown that the\u00a0majority of businesses planned to increase their budgets on customer acquisition\u00a0in the next year. Although this method can be effective and yield more sales, the truth is that acquiring new customers actually costs more than upselling to existing customers. One of the easiest ways to grow your Ecommerce business is to sell more to existing customers. Furthermore,\u00a0according to a report published by Bain &amp; Company, increasing customer retention by 5 percent can generate up to 25 percent more profits. In this article, we will provide some tactics to sell more to current customers to grow your Ecommerce business.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adscale.gr\/en\/selling-more-to-current-customers\/#Calculate_Your_CLV\" title=\"Calculate Your CLV\">Calculate Your CLV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adscale.gr\/en\/selling-more-to-current-customers\/#Understand_Your_Customers\" title=\"Understand Your Customers\">Understand Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adscale.gr\/en\/selling-more-to-current-customers\/#Identify_Similar_Products\" title=\"Identify Similar Products\">Identify Similar Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adscale.gr\/en\/selling-more-to-current-customers\/#Study_Your_Competition\" title=\"Study Your Competition\">Study Your Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adscale.gr\/en\/selling-more-to-current-customers\/#Leverage_AI-Powered_Tools\" title=\"Leverage AI-Powered Tools\">Leverage AI-Powered Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adscale.gr\/en\/selling-more-to-current-customers\/#Create_an_Action_Plan_with_AdScale\" title=\"Create an Action Plan with AdScale\">Create an Action Plan with AdScale<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Calculate_Your_CLV\"><\/span>Calculate Your CLV<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Before you can effectively sell more to current customers, it\u2019s important to first understand your baseline Customer Lifetime Value (CLV). Your CLV tells you who your most valuable customers are, so you can focus on selling more to them effectively. This is a quick win that can boost your ROI.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Understand_Your_Customers\"><\/span>Understand Your Customers<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Another important tactic is understanding your customers\u2019 interests, wants, and needs, and finding unique ways to address those needs and add value. You can learn more about your customers by collecting customer feedback through customer surveys and focus groups, or even interviewing them on an individual basis.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Identify_Similar_Products\"><\/span>Identify Similar Products<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Another tried and true method is to identify key products that are either similar to other products your customers have purchased, or that they might enjoy based on their purchase history. For example, for customers who purchase Product 1 might be interested in purchasing Product 1-A. The good news is that there are many automated tools and software available today that can do this for you.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Study_Your_Competition\"><\/span>Study Your Competition<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you are brainstorming new ideas for upselling your products to existing customers, why not see what your competitors are up to? Pay close attention to what they offer customers and how they offer it, and see how you can emulate those methods, put a creative spin on them, and make them work for your own customers.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Leverage_AI-Powered_Tools\"><\/span>Leverage AI-Powered Tools<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>As mentioned briefly above, there are a number of automated tools and software that can help optimize your digital ads to ensure that they are appearing in front of the right customers and at the right time, and also further optimize your ad spend.By understanding who your customers are and identifying similar products that are relevant to a customer\u2019s product history, you can then leverage an AI-powered tool, such as\u00a0Adscale\u00a0to ensure that they see the most relevant ads and product information to influence their purchase decisions.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Create_an_Action_Plan_with_AdScale\"><\/span>Create an Action Plan with AdScale<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Every Ecommerce business owner wants the \u201csecret recipe\u201d to increase sales, and how to best reach and upsell to existing customers. By having a creative and strategic action plan, you can ensure that you aren\u2019t missing the opportunity to sell more to existing customers.<\/p>\n<p>By adopting AdScale, you immediately take out a great deal of time, money, and guesswork that goes into creating, publishing, and optimizing your digital ads. Upselling to existing customers and further expanding those customer relationships has never been easier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most established Ecommerce businesses think that the only way to boost sales and grow their businesses is by increasing their marketing and advertising spend. In fact, studies have shown that the\u00a0majority of businesses planned to increase their budgets on customer acquisition\u00a0in the next year. Although this method can be effective and yield more sales, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Grow Your E-shop by Selling More to Current Customers","_seopress_titles_desc":"In fact, studies have shown that one of the easiest ways to grow your Ecommerce business is to sell more to existing customers.","_seopress_robots_index":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/posts\/793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/comments?post=793"}],"version-history":[{"count":2,"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/posts\/793\/revisions"}],"predecessor-version":[{"id":795,"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/posts\/793\/revisions\/795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/media\/791"}],"wp:attachment":[{"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/media?parent=793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/categories?post=793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adscale.gr\/en\/wp-json\/wp\/v2\/tags?post=793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}