How to protect against the expected cut of 60% in Facebook ads revenue
We know the latest limitations of Facebook pixel probably made you feel uncomfortable due to the expected reduction in advertising performance.
According to Facebook: “The recent ad tracking changes will have a devastating impact on small businesses. The average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend.”
The good news is that Ecommerce merchants can limit the impact of the cut and turn the threat into a real opportunity.
In this video, you’ll learn:
- The changes made by Facebook and their impact on our advertising.
- How can you use the power of your store data in advertising to protect and grow your sales.
- How you can turn the crisis into an opportunity and boost your ad revenue using AdScale.